Founder's Manifesto
People today don’t drive cars. They drive computers.
If you’re reading this and you don’t drive a computer, you probably already know everything that I’m about to say. But if you do drive a computer, you’re about to understand why if a tree fell on it tomorrow and destroyed it, you probably wouldn’t care at all. And that’s a damn shame, because it wasn’t always like that.
Automobiles used to be special. They built the economy, the culture, and the basis of our entire country. They connected the coasts. Expanded the accessible world. They introduced an undeniable aspect of danger into the lives of all who drove them. They became an extension of their owners, a means of expression; but more importantly than all of that, they gave people real, true freedom. Cars put people in command of a beast more wild and powerful than the largest lion, and let them unleash that power however, wherever, and whenever they wanted. Whether it was for racing, exploring, for running or chasing, cars gave people the unrestricted means to go anywhere at any speed.
But that’s not the case anymore. Cars, as they were, have been defanged. By regulators’ pursuit of safety, by government’s pursuit of control, and most tragically, by drivers’ acceptance of convenience. When mechanical linkages began to disappear, the divinity of the automobile withered away with them. Control decreased. Fuel was injected. Transmissions were automatic. And eventually, in the early ‘70s, the Electronic Control Unit arrived on the scene--and effectively bypassed the driver entirely. Today, when you drive your car, you’re not actually driving anything. You’re a passenger in a car that is driving you.
This is why Salvitti American exists. Against regulation, against corporations, against the evisceration of freedom masquerading under the guise of safety, Salvitti American is going to return control to the people. We’re going to put you in a car that trusts you as the only thing between it and a catastrophic accident. A car that can't betray you with GPS and hackable technology. For the first time in decades, you’ll be able to buy a car with a manual transmission, cable driven throttle, hydraulic brakes and steering, analog gauges, and most importantly, no singular piece of modernity anywhere in the entire car. And, major plus, it looks like a race car that lost its way at the turn of '66. The Salvitti American Dusthawk.
It shouldn't come as a surprise that this car is not for everybody. It doesn’t come with a roof because it’s not for people who hide from the elements. It doesn’t come with Apple CarPlay because it’s not for people who chase distractions. It doesn’t come with a backup camera because it’s not for people who use them. It doesn’t come with creature comforts, because it’s designed for people who know the truth about the world: that comfort is a luxury reserved only for the passengers.
What it does come with is power, torque, and a killer paint job. It comes with a resounding sense of wind-in-your-hair freedom, because that’s exactly what it delivers. The Dusthawk is the car for revolutionaries, for rebels, for thrill-seekers, and, if you’ve gotten this far, the Dusthawk is most definitely the car you’ve been waiting for.
The meek shall be forgotten by history when revolutionaries start a fire. Don't be meek, don't be forgotten. Be remembered. Become a part of Salvitti American.
Cheers.
-Bret